September 2020 Shareholders Update
Top row L-R (Trina Wallace, Colin Moreland, Sharon Moreland), Bottom Row L-R (Scott Campbell, Vincent Sundar, Paige Sarrasin)
Dear Shareholders,
We are one month and one day away from the launch of our flagship product, Eligere Estate. September and early October have been extremely busy, and our team are hurriedly preparing for the upcoming release.
Development
Development remains on schedule for the November 16th launch. Most of the core functionality is now complete with finishing touches going into the process for canceling bookings and subscriptions, but otherwise the product is now functional for the full lifecycle of enrolling, adding properties, inviting users, and users completing bookings through to payment.
2 weeks into our testing cycle we have gone back and enhanced several areas of the software including the messages module, booking availability calendar, and subscription purchase screen which we feel significantly improve the user experience in these areas. We have also had time to integrate full support for international addresses and phone numbers so we can support an international launch of the product.
Our last month is going to focus on cleaning up a handful of remaining bugs and doing extensive testing of the two payment integrations (subscriber to MPP and renter to owner payments) to ensure that is all flowing correctly before we go live.
Marketing
Followers of our social media will notice that since the start of October our content and brand creation activities have been completed and we are now in the process of getting the word out about the upcoming launch. Yesterday we hit a milestone, achieving 100 followers on Eligere’s Facebook profile after only 2 weeks.
We have added 6 new priority access properties in October thus far, bringing our total to 45 (an increase of 18% since September).
We have closed an advertising sale deal with the Accor group of hotels (owners of the Fairmont and Sofitel chains along with other luxury brands internationally), which will allow us to open an additional revenue stream through passthrough ad revenue.
Lastly, we have progressed discussions with one of the major high-end real estate firms in Canada for potential use of our software to do in-network rentals as an offering to their real estate clients. This was extremely well received at the municipal and provincial level, and the solution has been presented to their CEO this week who is now determining how to proceed with next steps.
Customer Experience
The Customer Experience team has been actively engaging with our early adopters to get them ready for the initial enrolment of their properties in the system. They have also been working at user-focused testing of the platform and provided valuable feedback into improving the usability for the end users. Our helpdesk systems and processes are fully implemented, and we are ready for the first wave of users when they product launches.
In Closing
With one month to go MPP / Eligere are no longer concepts but a real company and product. We have started to catch the attention of local media and business partners who are helping us rapidly reach a broader audience.
To our shareholders, now is the time to get the word out about what we’re up to. Please follow us on social media, share our posts as much as you can, and tell your friends, family, colleagues, and anyone else who will listen about the November 16th launch.
From all of us here at MPP, thank you for making this little idea a reality. My next update will be a little late in November as I’ll send it out the week after launch to give you an update on how the launch went. Thank you for all your continued support!
Regards,
Colin Moreland, CEO