Lethbridge Tech Startup Launches New Tool for Real Estate Industry

Lethbridge, Alberta, Canada – A ground-breaking tool for realtors was officially launched on November 30.  Called JRTB (Just Ring The Bell), this tool makes property viewings more efficient, productive, and pleasant for the agents and the buyers alike.

David Agema, a respected industry veteran who came up with the original idea, said

As a realtor for more than 40 years, I’ve been wanting to make real estate easier. We add the most value to clients by performing due diligence, strategizing, negotiating on their behalf - not by driving across town opening doors. With this tool, agents can now have more time to spend growing their business and being with their families.

With more buyers able to view more homes, he is confident that buyer agents will get more leads and listing agents will get more traffic. Agents can also open doors remotely to approved tradesmen. He added,

To learn more about JRTB, visit jrtb.ca

Technology can help us save time, and when that happens, we can do more and be more.

Buyers want to see as many houses as they can and view the ones they like a second or third time before making a decision. Through JRTB, they don’t have to wait for open houses or align schedules with their agent.

Steve Schafer, one of the founders of the solution, summed up how it works,

A buyer just books a private viewing like booking a hotel stay; when approved by the agent, he will get a unique time-sensitive pin code to open the lock – similar to how an OTP works when banking online.

Buyers then call their agent to help make the offer once they have found the house they like. Every booking is for an hour, sufficient to view the place again or do measurements. 

JRTB is launching in partnership with MPP Software, an award-winning software company, chosen for their expertise in direct booking systems.

Colin Moreland, CEO of MPP Software says,

We went one step further by utilizing cutting-edge technology in identity verification; this reduces the risk of fraud and keeps the users safe. I am proud of our team for bringing this game-changing solution to life.

The partnership was facilitated by the Economic Development Lethbridge’s TecConnect program. EDL takes pride in seeing home-grown entrepreneurs collaborating and innovating together and is pleased that JRTB is launched first in Lethbridge. 


About MPP Software: MPP Software Solutions is a rapidly growing software company based out of Lethbridge, AB, who are focused on delivering innovative software solutions for niche market problems. MPP also provides partnered development services and professional consulting to partner organizations across Canada.

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