UPDATED - Hello Dragons

We’ve been invited to audition in Dragons’ Den!

The MPP team were welcomed to audition for CBC Dragon’s Den for the second time this February. On February 17th, the leadership team from MPP Software met with producers from the popular “Shark Tank” style investment pitch show to walk them through the pitch for the company’s latest innovation, JRTB.

After converting the office’s reception space into a set that included a fully operational, free-standing front door of a house, the team breezily presented the company’s history, award winning provenance, and technical innovation to the producers. What followed was nearly an hour of questions, modelled after those common on the popular TV show.

The team does not know if they have been selected to appear on the upcoming season, and won’t be able to announce until airing if they are, but if they were successful they will bring the case to Toronto, the Dragons including Arlene Dickinson and Michelle Romanow, and through airing a few months later, the rest of the country.

On the thought of presenting their solution to the nation, CEO Colin Moreland had the following to say: “The idea behind JRTB is straightforward. Everyone gets it. Not everyone loves it, but everyone gets it. Every opportunity we get to present the idea to a large group of people is an opportunity to build the brand and the company. We’re ready for primetime and we hope Toronto is ready for us.”

To learn more about JRTB, you can check out www.jrtb.ca.